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The Gerry Campaign

Writer's picture: Jadon VanzantJadon Vanzant

In an effort to address the rising concerns around substance misuse among younger populations,

The Franklin County Youth Coalition has launched a groundbreaking initiative, the "Gerry Campaign," aimed

specifically at elementary school students. Recognizing the importance of early intervention and

education, the campaign seeks to engage young children in a conversation about the harmful

effects of substance misuse in a way that is both age-appropriate and impactful.



The campaign's primary goal is to raise awareness among children at a crucial developmental

stage, empowering them with the knowledge and tools to make informed decisions about their

health and well-being.


The Franklin County Youth Coalition has tailored the campaign to resonate with elementary-aged children by

introducing "Gerry", a cute and friendly Giraffe, along with Leo the Lion, Zack the Zebra, Ellie

the Elephant, Murphy the Monkey, and Chloe the Crocodile. Gerry and friends will be featured

in a series of educational materials, including videos, coloring books, and flyers to help children

better grasp the dangers of substance misuse in a way that feels approachable and non-

threatening.


The Gerry Campaign is more than just an educational program; it’s a community-driven effort to

foster a culture of health and responsibility from a young age. By equipping students with early

knowledge, The FC Youth Coalition hopes to curb the onset of risky behaviors later in

adolescence.




The FC Youth Coalition hopes that this proactive, child-friendly initiative will inspire other

organizations to adopt similar strategies, ultimately creating a broader societal shift toward early

education and prevention when it comes to substance misuse.


The Gerry Campaign underscores the importance of early intervention and the power of

community collaboration in shaping healthier futures for the next generation. If you would like to learn more about the Gerry Campaign or would like to participate, contact the Franklin County Prevention Coalition at https://www.fcpctn.org/contact-us.

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CONTACT:

JESSIE SHEEHAN, Director

Phone: 931-800-9112

Email: Jessie.Sheehan@fcstn.net

900 South Shepherd St

Winchester, TN 37398

This project is funded under a grant contract with the State of Tennessee

Department of Mental Health and Substance Abuse Services.

TN Dept. of Mental Health and Substance Abuse

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